Ablutions
It seems society has established an expectation of us to be clean and a standard for what is considered clean. We find ourselves obsessed with almost religiously cleansing our bodies, spaces and possessions. If we deviate from the expectations of impeccably clean we are shunned, shamed and frowned upon for being perceived dirty, tardy or smelly. Yet these societal expectations are nary grounded in science. We have surmised that being clean is good as it prevents diseases from spreading and originating, but we have over-corrected ourselves to the point that new diseases are born from our extreme cleanliness2 and in our efforts to become impeccably hygienic, so irrationally “clean”, we waste away resources and pollute our environment.
By creating these drivers for recalibration of the washing paradigm within our own ways of treating our textiles, I hope to encourage more sustainable ways for our everyday ablutions. I attempt here to change myself to do better and in doing so and making my experience available to the public, I hope more people would change with me. Through this, I am able to approach a gargantuan complex system full of issues that need resolving for sustainable gains through small actions today, galvanize others to do the same and together we would have a significant impact in making humanity treat ourselves and our planet more sustainably.
As the textile industry is so big, so polluting and so complex we need to find multiple micro and macro avenues to become more sustainable. Washing is but one such aspect, but it is within my grasp, it is within each of ours grasps, and if we all understood our actions better, challenged our thoughtless everyday rituals more and changed what we are able to for the better it would have a massive global effect.