Within the Perm theater festival “White Nights in Perm”, it was planned to organize several mini-festivals, and among them was “Street Theater Festival”. Well-known international street format theaters from France, Italy, Great Britain, Russia and others took part in it. 

Our team has developed two visual concepts, reflecting the spirit of street theater.

Concept #1 reveiled the spirit of street theater through stage curtains as the primary visual symbol behind which theater mystery, action is constantly taking place.

In the concept #2 the idea is that the real actor and the creative spirit do not necessarily need to have rich props and decor. If you are talented, even an ordinary stick may become a sword, a horse, a violin in the eyes of the audience.

 

Both concepts have been accepted with enthusiasm. It was decided to use one of them in 2012 and the second – in 2013. 

 

What we have created: Brand visual concept.