Fruit Drops is a candy packaging that is inspired by the circular structure of fruits, so that the packaging not only appear to imitate the fruit but also open like one. When open, the packaging can roll out into an organized and linear line of wedges. Each wedge opens in a similar method of peeling a fruit wedge as though to eat it. As the user open the wedge, it imitates the eating method of the fruit but as a box of candies.
This packaging targets at young adults of ages 18-24. To make the packaging appeal to this demographic, the packaging is designed to imitate the real fruit for a fun and pleasing appearance to the eyes of consumers. Fruit Drops is also a packaging that demonstrates sustainability. It is not only recyclable, since it is made of paper, but it can also be reused as a fun candy and stationery container on desk tops. After inserting items into the container, the user can roll the packaging into a circular form so that it occupies less space.
Recognition: Adobe Achievement Awards 2013 Packaging Semifinalist