The task was not simple: Create a unique visual language for a chronobiological vitamin supplement line. Chronobiolocigal supplements have to be taken according to your biorhythm. Especially the supplements in the evening are important, as they help you sleep. This lent to a darker theme of the shoot. The natural materials like wood, stone, ceramics and plants help bring the point across of being healthy and robust—without using materials that are too close to the ones used within the supplements, as this is prohibited by german law.
Year: 2020
Client: OLP Europe
