Go Fetch Some Ortho
POP campaign for Ortho
POP campaign for Ortho
Ortho had a great new product. It was a lawn treatment that would get rid of fleas and ticks, but at the same time would not be harmful to the pets that enjoyed those lawns. Our client was having a hard time getting the message out to potential buyers. We created a retail POP campaign that took the brand out of the lawn care aisle and into other areas of the retail environment, where the elusive pet owners could be found. With an attention grabbing visual of a dog to guide them through the store, shoppers could find Ortho's great new product.
This campaign took the first consumer touchpoint out of the store and into the parking lot.
Since a lot of pet owners have to leave their dogs in their vehicle while shopping, this retail sales kit
was designed for customers to have an area in the parking lot where their pet could get a drink of water and
a treat. With some relevant brand messaging, of course, all of it delivered in a convenient "doggy bag".
Since a lot of pet owners have to leave their dogs in their vehicle while shopping, this retail sales kit
was designed for customers to have an area in the parking lot where their pet could get a drink of water and
a treat. With some relevant brand messaging, of course, all of it delivered in a convenient "doggy bag".
From the pet food aisle a mysterious series of paw prints guided the shopper past the Standee,
which reinforced the brand proposition, and on to the lawn care aisle.
In the lawn care aisle the product was displayed with a custom palette and the another appearance
of the "hero", happy to have her owner finally accomplish the task.
which reinforced the brand proposition, and on to the lawn care aisle.
In the lawn care aisle the product was displayed with a custom palette and the another appearance
of the "hero", happy to have her owner finally accomplish the task.
In the lawn care aisle, shelf-talkers promoted the brand messaging
and bottle hang-tags "rewarded" the pet owner with a pat on the back.
The hang-tag also functioned as a calendar for the pet owner to keep
track of when they treated their dog and their lawn.
and bottle hang-tags "rewarded" the pet owner with a pat on the back.
The hang-tag also functioned as a calendar for the pet owner to keep
track of when they treated their dog and their lawn.
