Xbox Zappos Promotion
Online and smartphone app game
I was inspired to create this promotional concept for the partnership between Xbox and Zappos by the classic game of Memory. Zappos was a perfect fit because they made their name selling "pairs" (of shoes in their case), and Xbox wanted to promote the sale of their own "pairs", of an Xbox with a Kinect device, in their case.
The promotion took the shape of a simple online and mobile game where the user "flips" the tiles to reveal a prize. If the next square they scratched showed the same prize, they would actually win it! There was one Xbox Kinect buncdle given away every day, so they could come back and play once a day.
