Crystals Made Me Do It
Marketing Concept and Design
Nail brand Nails Inc gave me the name of a collection and asked me to come up with a print and digital campaign concept.
Initially I did some generic research around crystals and decided to focus on their psychic powers. From that I came up with an illustrative concept and tagline based around the kind of graphics you see on tarot cards in psychic readings.
I worked on a few different illustrative elements which could be utilised across print and digital to create an omnichannel campaign, and then came up with the strapline 'check your chakra'. I animated the illustrative elements for the social stories, created GIFs for the emails and then used them across the carton design.
