NEW IDENTITY OF THE MIC
The Microsoft Innovation Center Belgique (MIC) is changing its name and its whole corporate identity. The new name will be just the "MIC", meaning "Meet, Innovate, Create". Here I gathered all the first sketches I did for the company's new logo.
The reaction that the company wants from people when they see its new branding is the following:
"They look cool. They know what they are doing. You can count on them, but only if you are going to be serious. The MIC is open, modern, innovative, professional and close to people. Serious, but not boring. Professional, but relax."
Having this statement in mind, I procceded to sketch some ideas. As you will see, some approaches are meant to be more corporate looking, while other look more designy; some are more related to innovation, while others are more related to technology; some are more fun, some are more serious; some are more classic, some are more modern... Have a look!
