NEW BRAND IDENTITY FOR THE MICROSOFT INNOVATION CENTER BELGIQUE
The Microsoft Innovation Center changes its name to just the MIC, meaning now Meet, Innovate, Create.
The company took this change as an advantage to create a whole new corporate image that represents the organization’s values perfectly.
The new MIC is open, modern, innovative professional and close to people. It is a reliable company, flexible and open-minded. Anybody can count on them, but only if they are going to be serious.
The new MIC is professional, but not boring.
The new logo’s design is 100% balanced. It is the perfect transition from the Microsoft logo, preserving the square look and the 4 little different squares, which are also represented in different colors.
The 20th of October of 2020 the MIC gave a press conference in order to present the new identity and the new projects the team is working on. The conference was given by Xavier Bastin, the CEO of the MIC, and counted with the collaboration of Didier Ongena, CEO of Microsoft Belux. You can see it all here!