Product Styling | Photography
Brief: To shoot product editorial for an existing brand or service with a merchandise under one domain. The product styling should be done according to the brand's identity and their existing photo-shoot aesthetics.
The product selected was Kumkumadi - Beauty night serum from beauty and wellness category under KAMA Ayurveda.
The brand believes in bringing out authentic beauty and wellness to the world, globally promoting the message of Ayurveda. They focus on the purity of ingredients and efficacy of formulations. So they abstain the use of artificial ingredients and use everything that is organic.
The main characteristic of their existing photo-shoots is that they use organic, subtle backdrops. The elements used as props are also organic material and mostly complimented with the Ayurveda ingredients they use.
The compositions are clean and balanced. The brand also work with a lot of flat lay composition.
The lighting used is soft at times with the tones of yellow along with the play of shadows They use sunlight as their major source of light as it is also an organic light.
I have tried achieving the look but innovated by adding some elements and my sense of aesthetics while maintaining the brand's identity.
The compositions are clean and balanced. The brand also work with a lot of flat lay composition.
The lighting used is soft at times with the tones of yellow along with the play of shadows They use sunlight as their major source of light as it is also an organic light.
I have tried achieving the look but innovated by adding some elements and my sense of aesthetics while maintaining the brand's identity.
