Bestbrand is a company specializing in the field of brand development consulting, headquartered in Ho Chi Minh City (Vietnam). Using brand image as a strong point to promote development motivation, help start-ups build distinctive and unique brand identity.
Before we started thinking about visual identity, we analysed Bestbrand background, meticulously. We judged brand positioning, direct competitors, unique features, and reason-to-believe. Results showed that over 85% of competitive marketing activities and communications were overly similar.
Bestbrand has had to rapidly distinguish itself from the competition to survive and thrive. Moreover, because of the specific audience, authentic communication is the key. We’ve devised a bold strategy and a distinctive identity to successfully position the brand.
Ho Chi Minh City | Design by Thinh Brand | 08.2020