This poster was inspired by Heinz Edelmann’s style in Yellow Submarine. I love the variety of art styles he uses throughout the movie to maintain the audience’s attention and portray the vibrant energy of the music. I also admire how many colors he is able to use while still maintaining an emphasis on the subject and an overall sense of cohesiveness throughout the story. I tried to imitate this use of multiple styles and colors in my poster, while telling my own story.
This poster portrays the tendency for issues such as animal testing to become buried beneath flashy and fun advertising, specifically in the cosmetic industry. In this poster's fictional world, assembly workers carve cubes from animals to create sacred products for oppressive makeup gods.
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Process
The original storyline for this piece was more complex, but I tried to visually condense it as much as possible in order to meet the project’s due date. After condensing it, I found that a vertical composition fit the piece best. Having it presented vertically creates a sense of impending judgment, while placing the viewer at the level of the assembly line workers. I thought this was important since many of us unintentionally play some part in allowing cosmetic animal testing to persist for the sake of beauty and hygiene. I printed this as a 12ft. tall poster for my presentation.
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