GOAL
Create a hypothetical hygiene brand and design the product and packaging.

CONCEPT & STRATEGY
Nectar is a hypothetical brand that sells hair and body products while empowering women and promoting environmentalism. Vibrant renaissance statues in relaxed poses stray from the high-art culture and instead feel friendly and fun. Grainy, retro textures make the brand feel natural and inviting. A "bee-friend" encourages friendship with nature. I designed one scent and statue concept, but Nectar is meant to have multiple to represent a variety of women.

2022 Indigo Design Award bronze winner in the Hygiene & Beauty Branding category





Nectar
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Caitlin Smith