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    These are a series of logo concepts created for the Revolve Detroit project; a venture to help artists and entrepreneurs start a retail business … Read More
    These are a series of logo concepts created for the Revolve Detroit project; a venture to help artists and entrepreneurs start a retail business in Detroit's neighborhoods. The client requested that the logos had a "retro" look to them and that they implied movement/motion. The first (top) logo is shown with the project's original tagline: "A Retail Revolution", the second (middle) logo is shown with the project's revised tagline: "A Retail Evolution", and the third (bottom) logo was created at the beginning of the project when one of the possible name choices was "Launch". The final logo design currently being used by the project is based on the second (middle) logo and is primarily used in black & white. Read Less
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This iteration of the logo is shown with the original tagline: "A Retail Revolution"
This iteration of the logo is shown with the revised tagline: "A Retail Evolution"
This logo concept was created during the project's infancy when the name had not yet been decided on and "Launch" was one of the possible choices.