'I'M BORI' is a grain tea with 100% organic barley grown in Jeollanam-do as its main ingredient, and expresses its confidence as an organic barley drink in a name that means "I am the barley drink!" By bringing motifs from the appearance of barley swaying in the field and developing slim forms of containers that express weight control functions, the emotional design was completed by utilizing natural colors to meet the needs of young women in their 20s and 30s while visually conveying organic physical characteristics. In particular, by transparently drilling the shape of barley to reveal the characteristics of the property, the brand was attracted through visual fun.