Re-brand . logo . tees . posters . press pack . business card . website: www.danmckie.co.uk
When DJ Dan McKie approached Superfried requesting a re-brand it was quite a daunting prospect since this was a person rather than a company. During initial discussions it was politely mentioned that his face was rather distinct and could provide the perfect solution. Fortunately this was well received.
Initial illustrative attempts were too realistic or bear any resemblance to the subject. Success was found upon observing a series of gig shots. Amusingly it appeared that when DJing Mr McKie is simply reduced to a cap and beard. As usual with design the simplification was key and the new illustration provided immediate recognition. Continuing the pseudo 3D style bespoke block lettering was developed in two aspect ratios.
For the site and press pack existing press shots/event photography were utilised. Since the imagery was from a multitude of sources to create continuity all shots were re-coloured in the brand yellow. In addition, for style and distinction use of png transparency enabled the striped wallpaper to pass through on screen to match print mediums.
Initial illustrative attempts were too realistic or bear any resemblance to the subject. Success was found upon observing a series of gig shots. Amusingly it appeared that when DJing Mr McKie is simply reduced to a cap and beard. As usual with design the simplification was key and the new illustration provided immediate recognition. Continuing the pseudo 3D style bespoke block lettering was developed in two aspect ratios.
For the site and press pack existing press shots/event photography were utilised. Since the imagery was from a multitude of sources to create continuity all shots were re-coloured in the brand yellow. In addition, for style and distinction use of png transparency enabled the striped wallpaper to pass through on screen to match print mediums.
