Direct Response--Article--AUSA
Promoting Accidental Death & Dismemberment insurnce
Promoting Accidental Death & Dismemberment insurnce
The purpose of this direct response article was to promote Accidental Death & Dismemberment insurance to members of the Association of the United States Army (AUSA). this project presented quite a challenge, because I had to use emotion to move to action without getting macabre or melodramatic. I did this by using a fictional character, telling the story in a few lines and then quickly citing facts.
(Article follows.)
(Article follows.)
