This is a custom direct mailer piece. It introduces the new design theme for their 2014 Official Program Calendar collateral. The client provided me with the imagery of the African family with the "I Dream..." typography already in place. This is the main cover image for their program calendars this coming year. I was asked to take the color palette of this imagery and develop a look for their collateral pieces.
29.375 x 5.5 with wrap-around flap, (9 x 5.5 when folded and flap is closed)
4-color, 2-sided, with removable order form.
Leticia F. LaFontaine
Strategic Marketing Manager
Digital Marketing Team
United Methodist Communications