Brief:

Come up with a poster for Cristal festival which is to take place in switzerland. Poster must have a switzerland element.

 

Insight:

Advertising festival is all about choosing the best, yank the others off!

 

Idea:

Show what people hate the most(to be cut_off) without showing it literally

 

Execution:

Merge Victorinox Swiss Army knife with an Eraser in a creative way