Client:
Saint Clare School
Sector:
Education
Discipline:
Brand Identity
Digital Design
Location:
Singapore
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Saint Clare School is an educational institute with a mission to teach children with special needs and enable them to become contributing members of their communities. The school helps children discover their natural talents and implements strategies to prepare them for independent lives outside of school. Some of the learning difficulties include learning disabilities, autism spectrum disorder, attention deficit disorder, dyslexia, Down’s syndrome and other disorders.
The client’s brief was to standardize all their current collateral including their website for more uniform and seamless branding throughout. With a new outlook for the client’s brand identity, the school wanted increased focus on outcome-based results, for example, the ability of the students to take care of themselves instead of output-oriented goals, such as the ability of students to pass examinations.
The school’s softer approach also gave rise to the use of subtle, muted greys and blues to make the site more inviting and pleasing to the eye. We also chose a more serious serif font to show credibility and the fact that the school was concerned about educating their students. With all elements being pared down, the site continues to showcase exactly what is at the heart of the school – namely, their students.
