SMART F&D  |  Corporate Identity

Client : SMART F&D

Services : Research & Analysis, Corporate Brand Strategy, Corporate Identity, Visual Style Guideline, Design Specifications 

Creator : Seung-Beom Kim, Heung-ki Kim, Kyuri Park, Dong-hoon Hur

Year : 2014

CI of "SMART F&D", which owns Korea's leading school uniform brand 'SMART', features a vision to grow into a global fashion company by expressing the basting(tacking) motif, which means a new start and a heartfelt finish, with a simple initial word mark in intense red color.