Nespresso
Within the Mirum agency, in collaboration with the UX and DEV team, I've worked on the key visual and interface of a blind test game, which allowed many clients to test their loyalty to the brand and win significant prizes, giving their taste buds a good kicking.
The aim was to boost Nespresso's user engagement in France, as well as entice its clients (even new ones) to buy more of the brand's coffee products, such as the " Original" set of coffee capsules.
Thank you for watching : )
