SLURP : Logo & Branding
SLURP is a fun street brand experience, home for freshly made smoothies, juices, ice cream
and yogurt from organic fruits, sold in small vans across big cities.
The main goal: Reflect the fresh, dynamic and friendly image of the brand.
Solution: Creating a logo design and branding by highlighting:
. The slurping act, by magnifying an abstract shape of a drop (which also represents a tongue),
going from a wide circle to a tighter pointy cone.
. The loud sound of deliciously slurping drinks and ice cream, by integrating bright, fresh
and loud colors.
. An overall playful branding on packaging, stationery and visual communication elements, to reflect the fever of buying drinks and ice cream on the streets