SLURP - Street drinks and Ice cream
SLURP : Logo & Branding

SLURP is a fun street brand experience, home for freshly made smoothies, juices, ice cream
and yogurt from organic fruits, sold in small vans across big cities.

The main goal: Reflect the fresh, dynamic and friendly image of the brand.
Solution: Creating a logo design and branding by highlighting:

. The slurping act, by magnifying an abstract shape of a drop (which also represents a tongue), 
going from a wide circle to a tighter pointy cone. 

. The loud sound of deliciously slurping drinks and ice cream, by integrating bright, fresh
 and loud colors.

. An overall playful branding on packaging, stationery and visual communication elements, to reflect the fever of buying drinks and ice cream on the streets



SLURP - Street drinks and Ice cream
122
1331
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Published:

SLURP - Street drinks and Ice cream

122
1331
11
Published:

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