Newecommerce site gives badge-making business added flair
Digital marketing agencyTomorrow People is applying the power of online marketing to help a greatBritish business stay ahead in challenging times.
Digital marketing agencyTomorrow People is applying the power of online marketing to help a greatBritish business stay ahead in challenging times.
As the UK’s largest manufacturer of badges, Badges Plus has helped to badge up schools,charities, trade unions, businesses and other organisations for more than 30years.
Now the company is taking a step forward in its expansion,with design and marketing expertise from Birmingham-based consultancy TomorrowPeople.
Tomorrow People is currently running a Search EngineOptimisation (SEO) and Google AdWords Pay Per Click (PPC) advertising campaignthat has already helped to turn the company into a global business. Since thecampaign started, Badges Plus has shipped over £50,000 of badges todestinations outside of the UK in justone quarter!
Now Tomorrow People are aiming to boost the company’s sales evenfurther, with a website tailored around a customer-base that spans tradeunions, charities and the public sector.
The new site will combine two websites – the main websitewill promote Badges Plus to organisations across the UK while a bespokeecommerce site will allow customers to buy from their standard range ofbadges and lanyards.
The new site will also make it easier for third sector andpublic sector organisations to get the badges they need when they need them,using the ‘buy now’ ecommerce area.
Schools get special attention in the new site, in a dedicatedsection that lets them order from the company’s full range of badges andmedals. The new site even allows teachers and others to order personalisedbadges for their school and see what they will look like before ordering!
Customers can sign up to updates through the website using TomorrowPeople's emailmarketing tool, Mail Send. Badges Plus can then keep in touch with their customersthrough targeted email marketing campaigns tailored around industry, locationor other criteria. The company can then see who is responding to their updates,with ongoing monitoring through Google Analytics.
Tomorrow People has designed the website to grow with thebusiness. It has been set up with a bespoke Content Management System that letsBadges Plus edit text on every page and manage the main and schools productareas. The company can also change pricing information to suit their marketingstrategy.
RobertJames, Associated Director at Badges Plus commented:
“The expert help we’re getting from Tomorrow People hasalready seen us benefit from an increase in sales of 15%. The new ecommercesite is an essential part of our plan for the future development of ourbusiness.”
To read more visit www.tomorrow-people.com/badges
About TomorrowPeople
Tomorrow People is a design and marketing consultancy basedin Birmingham. The company specialises in providing design, marketing, programmingand development innovation for clients that include Westfield Shoppingtowns,Crosby Homes, Highcross Leicester, The Open University, Thomson Holidays, andQlikView.
www.tomorrow-people.com
Now the company is taking a step forward in its expansion,with design and marketing expertise from Birmingham-based consultancy TomorrowPeople.
Tomorrow People is currently running a Search EngineOptimisation (SEO) and Google AdWords Pay Per Click (PPC) advertising campaignthat has already helped to turn the company into a global business. Since thecampaign started, Badges Plus has shipped over £50,000 of badges todestinations outside of the UK in justone quarter!
Now Tomorrow People are aiming to boost the company’s sales evenfurther, with a website tailored around a customer-base that spans tradeunions, charities and the public sector.
The new site will combine two websites – the main websitewill promote Badges Plus to organisations across the UK while a bespokeecommerce site will allow customers to buy from their standard range ofbadges and lanyards.
The new site will also make it easier for third sector andpublic sector organisations to get the badges they need when they need them,using the ‘buy now’ ecommerce area.
Schools get special attention in the new site, in a dedicatedsection that lets them order from the company’s full range of badges andmedals. The new site even allows teachers and others to order personalisedbadges for their school and see what they will look like before ordering!
Customers can sign up to updates through the website using TomorrowPeople's emailmarketing tool, Mail Send. Badges Plus can then keep in touch with their customersthrough targeted email marketing campaigns tailored around industry, locationor other criteria. The company can then see who is responding to their updates,with ongoing monitoring through Google Analytics.
Tomorrow People has designed the website to grow with thebusiness. It has been set up with a bespoke Content Management System that letsBadges Plus edit text on every page and manage the main and schools productareas. The company can also change pricing information to suit their marketingstrategy.
RobertJames, Associated Director at Badges Plus commented:
“The expert help we’re getting from Tomorrow People hasalready seen us benefit from an increase in sales of 15%. The new ecommercesite is an essential part of our plan for the future development of ourbusiness.”
To read more visit www.tomorrow-people.com/badges
About TomorrowPeople
Tomorrow People is a design and marketing consultancy basedin Birmingham. The company specialises in providing design, marketing, programmingand development innovation for clients that include Westfield Shoppingtowns,Crosby Homes, Highcross Leicester, The Open University, Thomson Holidays, andQlikView.
www.tomorrow-people.com
