Advanced marketing connects business intelligence experts with tomorrows customers
Leading business intelligence software company QlikTech recently commissioned design and marketing consultants Tomorrow People to create digital presentations to help them reach more customers.
Already recognised as one of the most forward looking business intelligence software vendors in the world, QlikTech has more than 12,000 customers in 95 countries andover 800 partners worldwide. Its business analysis software, QlikView mirrors the way the human mind works through memory and association to provide faster and easier access to data. QlikTech asked Tomorrow People to create an interactive eBrochure and an interactive touch screen presentation to strengthen its marketing portfolio for direct marketing, email promotions and exhibitions.
Tomorrow People created a DVD eBrochure to allow users to access, view, download and print UK sector brochures and watch vox pop and interview videos from the latest QlikView launch events. Customers can also view detailed information onthe most up to date version of the QlikView software and technical and support documents. QlikTech distributes the eBrochure DVD at key business intelligence events,through its direct marketing communications. Tomorrow People also produced a second version of the presentation which is used live on the internet and for email marketing. This is available to view at http://www.tomorrow-people.com/QlikView-case-study.php.The design and marketing consultants developed a second version of the vox pop and interview videos specifically for use on an interactive touch screen atexhibitions and business intelligence events. Both presentations were produced using Flash.
Business intelligence is proving to be an important resource for companies facing up to the after-effects of the recession and the demand for business intelligence platforms continues to grow.
Rob McNeill, Marketing Communications Manager at QlikTech said:
We needed something compelling,interactive and simple to use to reflect our core values and the advantages of QlikView. Tomorrow People became tuned in to our requirement immediately, they presented innovative and creative suggestions and after wemade our choices - their project management skills and tireless can do attitude kicked in and delivered exactly what we wanted, on budget, on a tight timescale.
More information about QlikView is available at:
http://www.tomorrow-people.com/QlikView-case-study.php
Leading business intelligence software company QlikTech recently commissioned design and marketing consultants Tomorrow People to create digital presentations to help them reach more customers.
Already recognised as one of the most forward looking business intelligence software vendors in the world, QlikTech has more than 12,000 customers in 95 countries andover 800 partners worldwide. Its business analysis software, QlikView mirrors the way the human mind works through memory and association to provide faster and easier access to data. QlikTech asked Tomorrow People to create an interactive eBrochure and an interactive touch screen presentation to strengthen its marketing portfolio for direct marketing, email promotions and exhibitions.
Tomorrow People created a DVD eBrochure to allow users to access, view, download and print UK sector brochures and watch vox pop and interview videos from the latest QlikView launch events. Customers can also view detailed information onthe most up to date version of the QlikView software and technical and support documents. QlikTech distributes the eBrochure DVD at key business intelligence events,through its direct marketing communications. Tomorrow People also produced a second version of the presentation which is used live on the internet and for email marketing. This is available to view at http://www.tomorrow-people.com/QlikView-case-study.php.The design and marketing consultants developed a second version of the vox pop and interview videos specifically for use on an interactive touch screen atexhibitions and business intelligence events. Both presentations were produced using Flash.
Business intelligence is proving to be an important resource for companies facing up to the after-effects of the recession and the demand for business intelligence platforms continues to grow.
Rob McNeill, Marketing Communications Manager at QlikTech said:
We needed something compelling,interactive and simple to use to reflect our core values and the advantages of QlikView. Tomorrow People became tuned in to our requirement immediately, they presented innovative and creative suggestions and after wemade our choices - their project management skills and tireless can do attitude kicked in and delivered exactly what we wanted, on budget, on a tight timescale.
More information about QlikView is available at:
http://www.tomorrow-people.com/QlikView-case-study.php
