'The Beacon' is an outdoor event-planning app that allows friends to seamlessly go from digital communication to an outdoor event. The Beacon allows people to create and share events as well as see what friends are doing in a simple easy to use mobile app. 

 

 

 

- Understanding the mood and behavior of potential users.

- Addessing painpoints that come from planning events.

- Compatibility between iOS and Andriod devices during group messenging situations.

- Creating value and benefit in maintaining interest to continue using service to create/search for events.

- People communitcate with each other differently.

 

 

- Conducted user testing of prototype
- Analyzed results of user surveys, and gathered insights for persona creation
- Collaboration on wireframing, userflow, and storyboarding
 

 

Workflow diagrams were created and tailored to each persona.

Brainstorming the architecture of account creation.

 

Screeenshots of prototype workflow of what event planning sequence would look like.