Go Red For Women® is a campaign of the American Heart Association that aims to spread awareness about the number one killer of women, heart disease, and for women and girls to know the risks and signs of the deadly disease. The local AHA will sponsor their 10th annual Go Red For Women® Luncheon in September 2013 for the women of southwest Missouri, and we had the opportunity to design their promotional materials, which included a theme logo, save the date mailer, invitation, and RSVP card. This year, the campaign wants to reach more of the younger generations of women with their message about heart disease, so we designed an invitation set that would appeal to a younger audience by using handwritten and modern typography, bright colors, and a younger woman in the photography. 

 

Check out the pieces below, and let us know what you think! You can also learn more about the Go Red For Women® campaign here.