Johnnie Walker
The List
The List
Brief: Create an exclusive social crm program for Johnnie Walker Striding Man members.
Insight: People use the New York Times Book Review as a literary cheat sheet.
Idea: Create a member driven, cocktail party cheat sheet and conversation starter containing the latest in food, fashion and entertainment trends.
Expression: The List
An exclusive application that aggregates the latest socially relevant topics.
Insight: People use the New York Times Book Review as a literary cheat sheet.
Idea: Create a member driven, cocktail party cheat sheet and conversation starter containing the latest in food, fashion and entertainment trends.
Expression: The List
An exclusive application that aggregates the latest socially relevant topics.
