SKNEO
New upper on an existing sole
The Adidas NEO label is a special mix of sport and casual. They make very affordable products for the teenagers market.
Once I started in Adidas, I was given this project of a skateboard shoe, just to learn how things work.
The shoe is mostly made of synthetic leather and suede, and provides a EVA side panel window as a protection against the skateboard’s grip. This window overlays a mesh for breathability and lightness.
ADIDAS
2011