Illust | Brand Identity 

Client : KOREA YAKULT 

Services : Research & Analysis, Brand Strategy, Brand Identity, Can Label Design, Visual Branding System, Design Specifications  

Creator : Seung-Beom Ki, Heung-Ki Kim, Seonah Ahn, Hyunju Lee   

Year : 2010 

It was designed with an unadorned pen sketch format and urban sensibility, not the traditional luxury that existing high-end coffee was aiming for.