Brand designer

To establish a coherent and recognizable brand for Residencial Madalena that seamlessly integrates across all platforms. The branding should invite tourists seeking a relaxed vacation and reflect the hotel's long-standing reputation and comforting ambiance.

Residencial Madalena is a timeless gem nestled in the heart of Altura, Algarve. Established in 1972, it proudly stands as one of the pioneering hotel units in the region. With its proximity to the beach and an environment that feels like home, it offers guests an escape wrapped in familiarity and tranquility.

To provide guests with a unique blend of leisure and relaxation, capturing the essence of Altura’s serene ambiance. Residencial Madalena aims to be more than just a stay; it's a memorable experience where every moment is bathed in lightness and comfort.

Leisure: Vacations are moments of reprieve, and we aim to offer the ideal setting for guests to unwind.

Lightness: In both our service and setting, we ensure that every touchpoint embodies ease and simplicity.

Relaxation: Rooted in our foundation is the mission to provide a sanctuary of calmness and rejuvenation for all who visit.

Travelers, both domestic and international, seeking a serene getaway. This audience prioritizes authenticity, valuing places with a storied history and a relaxed atmosphere. 

While its enduring legacy has been well-acknowledged, the hotel primarily operated with an outdated logo. This lack of a comprehensive brand identity led to inconsistencies in its representation across different platforms. The need for a unified and modern branding system became evident to align with the changing times while retaining the charm that makes Madalena unique.

The journey began with an exploration of the branding landscape, specifically seeking logos and identities that encapsulated the feelings of leisure, lightness, and relaxation.

This comprehensive study was further enhanced by the valuable insights provided by the client. Their clear vision and reference materials were pivotal in shaping the direction of the branding exercise.

The unveiling of the reimagined brand identity for Residencial Madalena was met with considerable enthusiasm and appreciation. The client expressed immense satisfaction, highlighting the seamless blend of the brand's rich heritage with a contemporary design language. There was a swift implementation across both digital and physical platforms, ensuring the brand's presence was consistently felt everywhere. From online interfaces to tangible collaterals, the brand’s unified language became evident, underscoring its profound impact. This accomplishment not only affirmed the value of the work done but also reinforced the importance of close collaboration between the designer and client. Witnessing the transformation and application of the brand in real-world scenarios brought about a profound sense of fulfillment, making every effort invested in this long-standing project truly rewarding.

From a personal standpoint, this project was both challenging and incredibly rewarding. The discovery process was intricate, demanding careful navigation through client aspirations, market insights, and creative exploration. Yet, the end result—a versatile, modern logo and brand identity that seamlessly adapts across mediums—made every effort worth it. This journey reinforced the importance of a thorough understanding of client needs, adaptability, and the commitment to carving out a unique brand space in the market.

The Residencial Madalena branding journey underscored two vital truths: the unmatched power of collaborative design and the magic of weaving history into modern narratives. Through this project, we didn't just create a logo or a palette; we crafted a legacy, seamlessly blending past and future. The result? A brand identity that resonates deeply, proving that with genuine partnership and clear vision, design can truly come alive.

I'd like to extend my sincere gratitude to the team at Residencial Madalena for entrusting me with this project. Collaborating with passionate individuals with a clear vision is always a great experience that leads to great results.

👉 Behance

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📧 joaoruivodesign@gmail.com