Brand designer

Design a brand image for "Piado do Pardal" that encapsulates João Pardal's unique take on pop culture, from retro to modern. The branding aimed to echo the podcast's blend of opinion pieces on media and interviews with diverse guests, creating an immediate visual connection for potential listeners.

"Piado do Pardal" is a captivating podcast hosted by João Pardal. Offering a fresh and unique lens, João dives deep into the multifaceted world of pop culture, traversing both nostalgic retrospectives and current trends.

Individuals with a passion for pop culture, spanning from vintage classics to modern phenomena. This includes enthusiasts of music, films, and video games who appreciate a fresh and singular perspective on their favorite media. Given the diverse range of topics and guests, the podcast likely resonates with young adults to middle-aged listeners who keep a pulse on both past and present trends in pop culture.

"Piado do Pardal" had no prior branding. This journey started on a blank slate, allowing for the creation of a wholly original and authentic visual identity from scratch.

To create a unique brand for "Piado do Pardal," I studied popular international podcasts with similar themes. This gave insights into successful branding approaches and visuals. While I drew inspiration from these, it was crucial to keep the podcast's unique flavor intact.

"Piado do Pardal" stands at the intersection of nostalgic retrospectives and modern pop culture perspectives. Positioned as a platform where the timeless allure of retro meets the dynamism of the current, the podcast offers listeners a rich tapestry of insights, discussions, and shared experiences.

The tone of "Piado do Pardal" is both reflective and contemporary. It carries an air of familiarity, reminiscent of cherished memories, while also sparking curiosity about the latest in pop culture. Its voice is that of a trusted friend and guide, someone who offers a singular viewpoint yet remains open to a mosaic of opinions and stories.

The client really liked the new branding for "Piado do Pardal." It resonated with what he had in mind and gave him a solid foundation to build on. With this refreshed look, he felt more confident about diving into his podcast project and sharing his passion for pop culture.

Working on "Piado do Pardal" was really fun and challeging. Through this project, I understood the power of design as a catalyst - how it can elevate and transform an ambition into a tangible, professional venture. It was a stark reminder that design isn't just about aesthetics; it's about giving life and momentum to ideas.

Collaborating closely with João Pardal, the creator of "Piado do Pardal", we sculpted a brand identity that not only resonated with the podcast's voice but also ignited its potential. The journey was filled with discovery, from understanding the nuances of pop culture to realizing the profound impact of design on a project's trajectory.

It's projects like these that reaffirm my passion for design, and I'm grateful for the opportunity to be part of something that holds such promise and heart.

👉 Behance

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