Narcoffee
We reimagined the packaging of our favorite local coffee roasters, Narcoffee. They are a specialty coffee shop chain that sources the coffee beans from organic, small farms located in Africa and South America. They locally roast it by working with the head roaster Marius Nica, multiple national and international champion at competitions such as Cup Tasters and Latte Art.
The illustration shows their brand story that revolves around true coffee, carefully supervised from the moment of harvest until its roasting and milling. The small stickers illustrate their current catchy, honest and bold brand messaging.
Concept Packaging & Illustrations — Alexandra Necula Studio
Art Direction — Alexandra Necula Studio
Initial Brand Design & Messaging - Beniamon Pop Studio
