When COVID-19 hit the United States, it had a considerable impact on small businesses across the nation, and Milwaukee was no exception. To help Milwaukee small businesses during the crisis, the MKE Fund was created. The MKE Fund is a local directory website for patrons to donate to small businesses directly to keep them running. 

I helped to create the brand identity for the MKE Fund, including social and website assets needed to market the new organization. I was inspired by the powerful and uplifting symbol of an upward-pointing arrow. My intention was for the design to encourage others to help our city rise above its adversities.