In December 2019, as part of the application process for a graphic design internship at URBN home office in Philadelphia, I created a set of promotional posters for an Urban Outfitters' holiday sale. The brief asked applicants to design any piece of design collateral, digital or print, that closely alligns with the brand's identity while showcasing the designer's aesthetic. 

 

For my submission, I designed a set of promotional posters for Urban Outfitters. These posters were designed in order to theoretically be used across print and digital platforms. In print form, these posters would be hung in the store's window displays, but could also be used as email and app banners, with slight variation. I chose to use color blocking and a bold typeface, two design elements that Urban Outfitters are known for.