Nationwide Insurance
Game Show Campaign
Game Show Campaign
The On Your Side® Review (OYSR) Game Show began with a simple idea.
A personalized policy can save you money. The ever-popular game show format dramatized direct response best practices while inviting consumers to play for big savings on auto insurance from the comforts of their couch.
The “Let’s - Do The On Your Side® Review” chant became a branded rally cry for personalized policies that save you money. Nationwide Insurance recorded a 22% jump in calls during the first three weeks of the campaign.
A personalized policy can save you money. The ever-popular game show format dramatized direct response best practices while inviting consumers to play for big savings on auto insurance from the comforts of their couch.
The “Let’s - Do The On Your Side® Review” chant became a branded rally cry for personalized policies that save you money. Nationwide Insurance recorded a 22% jump in calls during the first three weeks of the campaign.
Telly Award Winning :60 Sec Spot
