Trello - Collaboration Tool Branding Concept

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New Trello Brand

Design Concept.

Brand Identity Design | 2020

Our creative team has been using Trello for years, and it gave us an idea of re-branding it. A fun way to appreciate the greatest collaboration tool app. We wanted to make Trello much easy to recognize and improve its user experience.

About Trello

Trello is a collaboration tool that organizes your projects into boards. Trello keeps track of everything, from the big picture to the minute details. Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free.

Logo Explorations

We started to explore a few selected directions that has much potential and make a few adjustments to see what it would look in actual environment.

Selected Option

Based on our options, we discussed and decided to set the direction in a squared cards. This exploration had much potential and displayed the brand of how the system works.

Wordmark Preference

We started to work on the wordmark, we selected a typeface that would match the logo structure and represents a more evolving and expanding while being recognizable, and unconventional.

Final Results

After selecting a logomark and wordmark, we finalized and created a much-finished version of the logo using grid systems.

Compatibility

With this brand identity, we wanted to find visual compatibility with other project collaboration tools to see if it's stands out. In this way, we can expect a visual language to be defined correctly at first glance.

Design Elements

Here are the set of elements that we used in creating this brand to understand more of Trello's design language.

Brand Illustrations

As for the brand illustrations, we started by identifying the visual language of its user experience. We based on Trello's new app concept because it influences the choice of metaphors in doing our illustrations. We chose a limited color palette that helped to determine the style of direction.

Redesigned Application

We decided to know what direction we would take on creating the application. We followed the brand direction and created new features to the interface, and made it user-friendly.