Brand Identity Design | 2019
The project focuses on new impression of the company by creating a simplistic and typographical image for its customers. The concept is to create a brand that represents innovation and trust.
The primary concept with Acceron's brand identity is the wordmark derived from the original logo. The new logo is based on its wordmark, creating a new way to represent the starting pattern.
The (AC) evokes a visual pattern that forms a system to create illustrations, patterns, and shapes. This logo can scale up or down to optimize legibility at various sizes.