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Life like a breeze..

CREATIVE CONCEPT

The name of the resort was central in the creative process. This clear reference to the wind, so typical in this island, was begging for visual expression. The most obvious way to go was to draw inspiration from the well-recognised windmills of the island, a world-famous trademark. The problem? This is too obvious – and obvious was a bad idea, especially given the targeting of the resort. A different path was required.

DESIGN APPROACH

What are the mental associations of ‘the wind’? As it is invisible, it can be perceived only through its effects. And one of the most well-recognised representations of this is the dandelion seed head, with individual seeds breaking off in the wind. This imagery is associated with wish-making and also freedom, connections really welcome when it comes to the highly emotional and individualistic nature of holidays. It also helps a lot that the basic shape is reminiscent of a vibrant, exploding sun, something that works very well with the idea of emotional overload. And still, as the link to the traditional windmill is too useful to ignore, the shape of the logo is indeed remotely windmill-like but without resorting to easy visual solutions. The final touch is the golden color, a reference to the upscale targeting of the resort. Now the seeds of the brand are ready to be carried off by the wind to the edges of the Earth. 

SERVICES

Logo design, brand name, design concept

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Sophia Georgopoulou | Design - ALL RIGHTS RESERVED

Concept & Design currently available

https://sophiag.com/work/eolian-mykonos/

Brand Name: Konstantinos Kontinos  / Photos: Unsplash

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