RTA wanted to create a hype around 2012 Public Transport Day to encourage non-public transportation users to make the switch. And what's better than to highlight "health benefits" to do that.
So we created "I'm the biggest mover" activation where we highlighted that the average 20 minutes physical activity that is done while using public transportation helps keeping you fit.
In addition, on the PTD day we hid 10 bicycle keys in random places in the different metro stations as a reward for the commuters on that day.
On another note, we create a flash mob in the crowded streets of Dubai using a life size metro mockup.
