The brand was considered a bit old fashioned. They asked us to create a personality that was cool enough to engage with the youth.

 

We did that by launching the region’s biggest freestyle platform and got the right people on board to promote the brand. The idea came to life with freestyle battles between the world’s top freestylers. We picked the local talents and gave them the tools to up their game. The platform continues to grow with over a million fans and counting…