Free is a creative freelancer Community in Puerto Rico. To create this identity, I took into consideraron the concept of freedom and how it's representad by birds in flight. Birds often fly in groups, just like the people that are united under Free, reaching towards the same goals. 

The logo was based on the shape of a wing. The F works as a lettermark on its own, as well as part of the whole word. The style of lettering is a throwback to handmade signage, it's free, friendly and a bit funky. It communicates the spunkiness and creativity of the brand's personality, with the counterbalance of the visual structure brought on by the content typesetting, representing the professional side. 

For this visual identity, use in digital spaces and in public gatherings are paramount. So its physical existence for events and experiences was as important as it's online presence.

Different symbols where created to represent the diverse creative fields Free encompasses. With the original meaning of freelance (independent soldiers for hire), these are meant to work as modern heraldry banners for the different creative workers.