How did all this silliness start? During the summer of 2008, Alex and Abhi were doing non-profit work in Swaziland, a tiny little country on the southeastern edge of Africa (seriously). During much of their downtime, they got to thinking about things they cared for the most - things like art, entrepreneurship and peanut butter. While pondering these deep thoughts, they realized that the concept of printing and framing had pretty much remained the same for hundreds of years. Read Less