Itamar Medeiros

Itamar Medeiros, from Brazil, currently lives in Germany, where he works as VP of Design Strategy for SAP. Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and as creative director. As an…

"The etymology of the word design goes back to the Latin ‘designare’ which means to designate, to give meaning to things… Design is not about styling. It’s not about technology. It’s about radical change in meaning. These are things that people were not asking for, but when they saw them, they fell…