Brightscout Inc.

Develop a powerful brand that wins the hearts and minds of your most coveted users and stimulates irrational loyalty. Brand Immersion - This phase is all about gaining a comprehensive understanding of your brand's landscape. Brand Workshop - Once we have all the relevant information, we will conduct a Brand Workshop (approximately 2 - 3 sessions). Here, we, along with your team, will lay the strategic groundwork for your brand's identity. Visual Territories - In the Visual Territories phase, we delve into crafting highly curated mood boards that serve as a visual exploration of potential brand directions. This phase is a crucial bridge between strategy and visual execution, where we: Brand Report - The Brand Report is a strategic and comprehensive document that encapsulates the culmination of our branding process. It serves as a vital manual for your brand's ongoing development and implementation. This report includes: Logo Design - Here we explore logo options through an iterative process. Logos are presented within mockups so you can visualize how they'll work in real life. Brand Blueprint - The Brand Blueprint acts as a pivotal tool in shaping and communicating the path forward with the visual identity of your brand. It's a detailed visual guide that outlines how to consistently apply your brand's aesthetic across various mediums, ensuring coherence and impact. Brand Collateral - Together, these components embody your brand's visual and verbal language, encompassing everything from stationery to digital assets like social media graphics, and a presentation template, all crafted to convey key messages and the brand's positioning statement cohesively.

Number of Pages: Up to 5 pages Platform: Webflow Launch Deadline: 4 to 6 weeks Initial Consultation - We start with a consultation to understand your business, your goals, and your vision for your website and brand. Foundation - In-depth analysis and tailored design recommendations built through workshops, visual territories, and site architecture planning. Copywriting - Crafting a compelling brand story and translating it into engaging website copy. Style Tile - Establish a unified visual language to show how your brand can be translated to the website. By curating a collection of images, typography, color palettes, and other design elements, we craft a cohesive and compelling visual guide that serves as a roadmap for all subsequent design decisions. UI/UX Design - Creating a visually appealing interface with wireframes, visual concepts, high-fidelity designs, iconography, illustrations, and interactive prototypes, adhering to comprehensive UI/UX guidelines. Animate - Enhancing user experience with dynamic interactions, click and hover effects, scroll-based parallax animations, and smooth Lottie and video animations. Development - Seamlessly translating designs into a live environment, we thoughtfully integrate the Webflow platform and CMS. Our approach ensures easy maintainability, aligning with your business needs and providing a robust foundation for your online presence. Optimization & Deployment - Optimization, CMS integration, content population, rigorous testing & QA, launch, and client hand-off, ensuring optimal performance and reliability. Launch - Once everything is ready, we'll launch your new website and brand. Post-Launch Support - Ongoing support and bug fixes 30 days after launch.

Our 1 week Product Roadmap service begins with a comprehensive focus on Requirements & Ideation, where we conduct a Product Design Workshop to collaboratively pinpoint the MVP features, backed by extensive independent research to lay down a solid product foundation. We dive deep into user interviews to validate personas and uncover essential insights, ensuring the MVP is finely tuned to market needs and user expectations. This rigorous early phase anchors your product's strategic direction, significantly de-risking the development process and setting the stage for a targeted, successful rollout. **Deliverable:** Product requirements and user interview insights to be used for future designs and development. - Conduct a Product Design Workshop to collaboratively define the MVP solution - Brainstorm and prioritize MVP features during the workshop. - Initiate independent research to define important aspects of the product foundation: - Problem - Solution - Risk Factors - Audience - Purpose - Identified Demand - Revenue Model - User Roles - Competitors - Compile features and technical requirements - User Stories - Release Criteria - Timeline and Constraints - Perform user interviews to validate user personas, needs, and uncover "aha's".

Our MVP Product Sprint service is a strategic approach designed to bring your product vision to life. The primary objective of this process is to meticulously define the product, ensuring that we are creating something that truly resonates with your target audience. We aim to eliminate uncertainties and streamline the development process by providing a comprehensive understanding of your product's features and technical requirements. Week 1: Flows and Wireframes - Finalize user flows and requirements, initiate wireframe development. - Define user flows based on the prioritized features. - Start designing wireframes to establish the basic structure of the MVP. - Conduct internal reviews and make necessary changes. Week 2: Wireframes and Prototypes - Complete final wireframes and commence prototype creation. - Finalize wireframes based on feedback from the previous week. - Begin developing prototypes using the approved wireframes. Week 3: Testing and Refining - Optimize prototype based on comprehensive user feedback. - Conduct usability testing on the prototypes. - Gather feedback and make necessary refinements to the prototype. Week 4: Hi-fidelity Design - Finalize design specifications, prepare comprehensive design assets, and ensure thorough hand-off to the development team. - Develop a high-fidelity design that closely resembles the final product. - Incorporate UI elements, including color schemes, typography, and graphics. Week 5: Polish and Dev Hand-off - Finalize requirements, prepare design assets for development, and conduct a complete hand-off to the development team. - Finalize the design, incorporating any remaining feedback and ensuring all elements are refined. - Final review of technical requirements and user stories based on designs - Prepare a comprehensive hand-off package for developers, including all design assets, user flows, interaction details, and specs. - Conduct a hand-off meeting with the development team to explain the design decisions and answer any queries.