Designer, Mentor, Evangelist at Sony Mobile. Formerly at Apple, Google, Samsung, and Nokia.
Sony Mobile
www.andreapicchi.it
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UI/UX
With 20+ years of experience in UX-UI and product design field, in the past 10+ years I have been leading and motivating teams, and personally contributing to the creation of integrated multi-device experiences.

I bring skills from cognitive psychology and computer science in conjunction with a passion for UX and… Read More
With 20+ years of experience in UX-UI and product design field, in the past 10+ years I have been leading and motivating teams, and personally contributing to the creation of integrated multi-device experiences.

I bring skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management, and marketing sensibility to my teams and my projects.

I am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design. Read Less
  • Lead Experience Design
    Sony Mobile — Sweden
  • Lead Experience Design Consultant
    Virgin Media — Londonderry, United Kingdom
  • Head of UX-UI Design & Research
    Babylon Health — United Kingdom
  • Head of Mobile & Wearable UX Design
    Ryanair — Ireland
  • Senior Lead UX Architect
    Paddy Power — Ireland
  • Lead Experience Design Consultant
    Samsung Mobile — Korea, Republic of
  • Lead Experience Design Consultant
    Nokia — Finland
  • Head of Mobile UX-UI Design & Research
    Xool Design — Italy
  • Lead UX-UI Designer
    Freelance — United Kingdom
  • Senior Game UX-UI Designer
    SimBin Studio AB — Vara, Sweden
  • Senior UX-UI Designer Consultant
    Freelance — United Kingdom
  • UX-UI Designer
    Creative Lab — Italy
View Full Resume
Highlights include:

• Understand Users and Contexts; define Personas and Use Cases through discussions and researches.
• Building UI sharing them with the team using visual tools, like Sketches and Storyboards.
• Eelaborate Documentation, including Use Cases, Scenarios, Content Maps, different kind of Flow Dia… Read More
Highlights include:

• Understand Users and Contexts; define Personas and Use Cases through discussions and researches.
• Building UI sharing them with the team using visual tools, like Sketches and Storyboards.
• Eelaborate Documentation, including Use Cases, Scenarios, Content Maps, different kind of Flow Diagrams, and assistance in creating of UI and Application Specifications.
• Create Prototypes, Wireframes and User’s Interaction Flows; ensuring iterative feedback is incorporated into the project delivery.
• Conduct Usability Tests, analyze results and provide Guidelines and Recommendations to the team. Read Less
LinkedIn: http://www.linkedin.com/in/andreapicchi
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