Anderson | Carlos

Visual identity is a crucial process in building a company or project's brand. This process involves creating a set of visual elements, such as a logo, color palette, typography, and others, that will represent and communicate the brand's personality. To start the creation process, we'll conduct research on the target audience, competitors, and company values. Based on this information, we can create an initial proposal of visual elements that represent the brand clearly and coherently. The creation process involves several stages, such as choosing colors and typography that align with the brand's personality, creating a memorable logo that conveys the company's values, and applying the visual identity to different materials such as business cards, stationery, packaging, and more. At the end of the process, the company will have a strong and consistent visual identity that can be used in all brand communications, helping to strengthen its presence in the market and create a connection with its customers. Looking forward to hearing from you, hope we can work together!