Adel Fedor

WHY IS A WEBSITE USEFUL? … design based on the brand identity … logical structure … every information your target audience needs … the right marketing tools … legally compliant documents … contacts … fast loading … zero ads & annoying pop-ups WEBDESIGN STEPS 01 – chit-chat. idea & brainstorming session with you. We get to know your expectations, you share the needed documents like pics and content. 02 – searching, analyzing & designing by mosaic 03 – sharing the webdesign plans with you 04 – the best part, coding. We are not working with premade templates, the code is unique, so we can ensure the code is shorter, more logical, safe and optimised for speed. 05 – testing. we have to make sure the website works smoothly in every browser & device 06 – support. we are here to help you & answering your questions. We also share useful tips & tricks to take care of your new, unique website.

WHAT IS A LOGO? Let’s start from the top – the logo is a visual symbol or mark that represents your company. Primary purpose is creating recognition by LOOKING AT the logo. Thats it. If you have “just a logo”, you have to use your logo everywhere, which can be overwhelming for your audience, visually hard to maintain and unprofessional. WHAT IS A BRAND IDENTITY? Brand identity is a collection of visual elements to portray the right appearance and message WITHOUT THE CONSTANS USE of your logo. Colors, fonts, graphics elements, icons, photography, your voice, your communication style, even the furnitures in your store – they all visually convey the feeling and the recognition of your brand. WHAT IS BRANDING? Branding is the process of creating your brand identity 🙂 we never do “just logos” because our goals is to create visually appealing, unique brand identities, where the use of the logo in every design possible is not necessary, because the brand elements convey the recognition of your brand.

WHY IS BRAND STRATEGY USEFUL? … because you have defined goals and direction how to reach them, so you are not acting or make decisions in a haste … because it helps you organise your thoughts … because you want to sell to a defined group, weather you realise it or not – branding based on strategy will much likely reach to the right audience, since it contains those values or appealing visuals they are attracted to BRAND STRATEGY STEPS 01 – we get to know each other & your business 02 – we identify your goals & business reasons 03 – we identify your competitors, your brand values & purpose, mission and vision 04 – one of the most exciting part is where we identify your customers – because no, you are not selling to everyone 05 – after realising who you are selling to, how do they behave in the market we can define the marketing tools & online platforms needed to reach them 06 – strategy ready, defining the creative directions is about to start… ✨