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Roberto is the founder of Awake, a digital innovation shop focused on next generation brand and product experiences.

As a digital technology native with a background in architecture, design and communications, Roberto has been at the forefront of helping innovative brands create impactful product experiences.

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Roberto is the founder of Awake, a digital innovation shop focused on next generation brand and product experiences.

As a digital technology native with a background in architecture, design and communications, Roberto has been at the forefront of helping innovative brands create impactful product experiences.

Most recently, he has built and lead the product experience and design team at Jawbone.

Before launching Awake, Roberto founded Visere, a digital creative shop that was acquired by Jawbone.

Previously, Roberto gained invaluable experience during his time at Razorfish, Motorola and Nike, where he received multiple awards for the design of the Nike + platform.

Roberto’s passion is crafting end-to-end user experiences, that capture desires, enrich humanity and connect people to the things in life that matter mos Read Less
  • Director of Digital Innovation
    Nike (Global) — Portland, OR, USA
  • Chief Creative Officer
    Hale Health — San Francisco, CA, USA
  • Executive Director Product Experience
    Jawbone — San Francisco, CA, USA
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