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MyORB is a multi-disciplinary creative studio based in New York founded by Czech-German creative director Lucie Kim. Our focus is to work closely with clients to help define, understand and express their own identity. We bring brands alive by consulting on all creative aspects of our client’s business, whether it… Read More
MyORB is a multi-disciplinary creative studio based in New York founded by Czech-German creative director Lucie Kim. Our focus is to work closely with clients to help define, understand and express their own identity. We bring brands alive by consulting on all creative aspects of our client’s business, whether it is to design a logo, help shape the interior of a new store, or to conceive and produce branding videos.

We think of client work as collaborations based on mutual interests; we take great pride in our many long-lasting relationships since our success is based on how well, we meet our clients’ evolving needs. As such, we draw upon our ever-expanding network and other creative talent to offer new clients deep and adaptive services.

In addition to client work MyORB produces various self-initiated projects such as books, products and films. These studio projects allow us on our own time to experiment with ideas and practices, ultimately widening what we are able to
offer clients. Read Less
Born as Lucie Ederova in Prague (Czech Republic), she moved to Munich (Germany) at the age of three and was raised as Lucie Eder in an effort to adapt her name to its German Heritage. After her marriage in 2009 she changed her name to Lucie Kim in order to fool everyone into thinking she is Korean.

Lucie is the f… Read More
Born as Lucie Ederova in Prague (Czech Republic), she moved to Munich (Germany) at the age of three and was raised as Lucie Eder in an effort to adapt her name to its German Heritage. After her marriage in 2009 she changed her name to Lucie Kim in order to fool everyone into thinking she is Korean.

Lucie is the founder and creative director of MyORB. She also teaches at Parsons the New School for Design and has been invited to participate in discussion forums and judging panels at the Art Directors Club, School of Visual Arts, Pratt Institute.

She has also guest lectured in Germany and Japan. Lucie has a BFA with Honors from the Fashion Institute of Technology in New York and received a MA with Distinction from the Chelsea College or Arts, London. Read Less
Brand Strategy
Creative Direction
Print Design
Web & Interactive
Packaging
Art Direction
Typography
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Film & Video
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